Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. This introductory course covers important concepts including E-commerce, Mobile Apps, Social Media, digital marketing trends, digital media and social causes, political marketing, and online advertising.
Digital Marketing Aptitude Test is based on an analysis of the most common terms and techniques used in digital marketing. On the basis of a testing and recommendation engine, it tests your aptitude in digital marketing.
Check your understanding of digital marketing by attempting this short digital marketing aptitude test. The questions have been created and approved by digital marketing experts.
Writing a great headline can be tricky. A great headline can make sure that your content is shared by a lot of people. It is ideal for bloggers to know how to write a great headline. It can also be useful in business communications.
In this course we'll explore how you can learn to write a great headline in 2 minutes.
Instagram is a community built on the power of visual storytelling.
Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context. In this section learn how you can build your brand on Instagram in 2 minutes.
Advertising on Instagram can help you quickly reach out a community of over 400 million Instagram users. It can help you drive mobile app installs, website clicks, app engagement, brand awareness and sales.
In this section learn how you can use Instagram advertising for you brand, start-up or small business in only 2 minutes.
Engaging with users on Instagram can help you increase your followers. It can also help you drive brand awareness, sales and loyalty.
A strong community of followers on Instagram can become advocates of your brand. In this section learn how you can increase engagement of your Instagram channel in 2 minutes.
Instagram is a community of over 400 million members. Having a high number of followers can help you with more sales for your brand and a greater visibility. It can also help you earn money as an influencer by creating and sharing content for other brands.
In this section learn how you can increase followers on Instagram organically.
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups.
In this section, learn the basics of Instagram Marketing in 2 minutes.
Interested in building a career in Digital Marketing?
15 minute aptitude test for aspiring digital media professionals. This course checks communication and analytical skills.
Complete the quiz and get accessed by recruiters in Digital Marketing. Also get special subscription to jobs and courses in digital marketing, social media and analytics.
The Facebook pixel allows you to place a single pixel across your entire website to report conversions, build audiences and get rich insights about how people use your website.
In this course learn more about the advantages of the Facebook pixel and how to create and install a Facebook pixel.
Facebook allows you to run highly targeted ads that can help you reach your customers quickly. It can help you increase sales, generate mass awareness, boost engagement, increase local sales, drive app installs or generate leads for your business.
In this section, we'll learn on how to run ads on Facebook.
This is an interactive quiz to help you understand the Snapchat marketing basics. It will help you to learn how can we use Snapchat as a part of our digital marketing strategy.
It's the popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is also a fun messaging app.
Learn the basics of Social Media analytics in 10 minutes through this interactive quiz. It will help you understand essential concepts of social media analytics including Facebook insights, and Twitter analytics.
Challenge yourself with each question and learn as your progress from basic concepts in social media analytics.
This is an interactive quiz to help you understand the basics of Facebook pages. It will help you better manage you page on Facebook and help you with your startup, small business or brand.
Facebook has over 2.2 billion monthly active users globally and businesses can effectively use Facebook pages. Learn as you challenge yourself in this 10 minute interactive fun quiz.
Learn more about Twitter through this short interactive quiz. Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006.